Horse Business and Equestrian Sports Success
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Horse Business and Equestrian Sports Success

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We help horse professionals do what they love to do more profitably.

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Welcome to Equestrian Professional

Equestrian Professional is the industry leader in horse business and career support.

It doesn't matter if you are just starting your career or are a well-established professional.

You'll get immediately useful resources in our premium members area to help you streamline complex decision processes, complete essential business tasks, grow as a leader and gain better outcomes for your horse business and equestrian career.

Horse Business and Equestrian Sports Success

Equestrian Professional will help you

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Get the resources you need to elevate your equestrian career and horse business success. Get 24/7 access to proven strategies, time saving tools, and support from industry experts.

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Attract and retain the ideal clients and staff for your business. Keep the people that matter engaged and onboard so that you have a secure business and barn culture that you love.

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Engage in profitable and sustainable growth by unifying your equestrian career goals with your business goals. We'll help you gain a competitive advantage at every career stage.

What Makes Equestrian Professional Different?

Access to Expertise

Learn from top experts in the fields of equine business, equestrian sports performance, equine law, taxes, accounting, syndicates, sponsorships, farm and barn design, marketing strategies, pricing, profitability and so much more! Tap into our 30+ years of experience in the horse industry and the expertise of our awesome contributors. Follow a proven system with a track record of driving the growth of horse businesses across a broad range of breeds, disciplines and horse business models.

We Walk the Talk

Where others teach unproven theory or rely on outdated experience - we're in the trenches with our fingers firmly on the pulse. We work hands on with our members and consulting clients. This keeps us sharp and in touch. We continuously work on business strategies for equestrian centers, top riders, breeders, stable owners, sales barns, show barns, and non-profits. We DO the horse business everyday.

Custom Solutions

Because the horse business is so different than mainstream businesses, we invested in creating custom tools for our members. That said, we are not into one size fits all solutions. The whole point of our tools and support system is to help you identify what is optimal for your unique business so that you have a bullet proof competitive advantage, your career stays on track, and your business is as profitable as possible.

Premium Support

We provide a wide variety of support options. You can choose what you need when you need it. As a member you will gain 24/7 access to the full resources of the site and all its tutorials and step-by-steps. Plus, access to our members only group coaching and co-working sessions. When further support is needed, our members are first in line for our private consulting and coaching options.

No Fluff or Bull

The horse business is already high risk both financially and physically. The last thing you need is overblown hype or marketing strategies that may garner a quick return but sabotage the long term success of your reputation, business or equestrian goals. You won't get any BS here, only proven solutions that work in real horse businesses.

Our Full Commitment

We eat, sleep and breathe the horse business! Your success in achieving both your equestrian career and business goals is our 100% focus. We love working with horse professionals. It's all we do, and we're not going anywhere!

Horse Business and Equestrian Sports Success

Meet the EQUESTRIAN PROFESSIONAL Team

Our founder, Elisabeth McMillan has been a horse business consultant for over 17 years. She has worked with horse professionals in private consulting and group coaching sessions from virtually every breed, discipline and business model. She founded Equestrian Professional in 2008 to provide affordable, accessible support to horse professionals around the globe. She is supported in this endeavor by top industry experts who speak at our webinars and contribute articles in equine law, equestrian sports performance, horse business insurance and employment, taxes, farm and barn design, footing, bookkeeping, social media marketing and so much more.

Background

Elisabeth rode professionally on the west coast hunter/jumper circuit for over 20 years. She ran a top sales and training barn in Santa Barbara, Ca. where she imported and sold horses from Ireland, France, Switzerland, Belgium and Holland. She is a lifelong horsewomen and rider. Her equestrian career includes starting racehorses and riding cutting horses. In addition to her extensive experience in the horse business, Elisabeth has worked with high profile companies to develop their presence in the equestrian niche such as Monaco Coach, Patagonia, and Pure& Simple Cosmetics. She has also volunteered time and resources to work with at-risk and homeless children.

Service Positions

Board Member Horses and Humans Research Foundation
Advisory Board Equine Land Conservation
ESMA (Equestrian Social Media Awards) Judge

EQUESTRIAN PROFESSIONAL has been empowering horse businesses owners to build more profitable business and achieve their career goals since 2008.

Some of Our Expert Contributors

Equestrian Professional Has Been an Educational Provider For

Horse Business and Equestrian Sports Success
Horse Business and Equestrian Sports Success
Horse Business and Equestrian Sports Success
Horse Business and Equestrian Sports Success
Horse Business and Equestrian Sports Success
Horse Business and Equestrian Sports Success
Horse Business and Equestrian Sports Success
Horse Business and Equestrian Sports Success
Horse Business and Equestrian Sports Success

Brian Sabo
Past President, USEA

"Elisabeth's unique and extremely efficient educational website is a first in the equestrian industry. As a busy professional I was impressed with the depth and pertinence of the information that EquestrianProfessional.com brought to the table.

Now, young and seasoned equestrians have a location to find business information so lacking in our field. There are plenty of places to find information on horsemanship. What Elisabeth provides is the in depth business skill that seems to elude so many "horse people". Articles, downloadable forms, professional advice, timely tax information are all combined to give the critical thinker an opportunity to grow a profitable, well planned equestrian business.

I have recommended that all USEA Instructor Certification Program Instructors use her site to further their business careers.

Help at every stage of your business and career:

Dreaming of Starting a Horse Business

The dreaming and planning stage of your equestrian career and business can happen before you make the transition from being an amateur to a professional rider.  Or it can happen when you make the decision to stop being a regular “civilian” to become a horse business/barn owner. These aren't just business decisions, they are a starting place from which you are about to make big changes in the course of your life.

The dreaming and planning stage can also occur multiple times during your career as you achieve and then reset your equestrian goals and/or physically expand your business i.e. purchase new horses, equipment, your own property or increase your staff.

Our aim at Equestrian Professional is to provide you with the tools and insights to help you navigate the crossroads that are common in the Dreaming and Planning Stages.

As a member of this site you can learn from the experience of others who have been where you are.  You'll also find our custom horse business calculators invaluable for the financial planning and projections calculations that you'll need to make the best decisions possible.  

New Horse Business

Like most new businesses this stage of your horse business will be challenging financially and physically. Your focus will be on growth, growth, growth!  Additionally, making the best use of your energy and financial resources will be absolutely critical to your success.

We are experts at helping horse professionals find authentic and effective ways of marketing themselves and their businesses.  You will find loads of marketing resources on the site. These resources will give you a jump on learning some of the intangible, soft marketing skills like clarifying your brand message. You'll also get tools that will develop your tangible, hard skills like how to write and implement a great marketing plan – super fast. 

Established Horse Business
Many of our members have well established businesses and equestrian careers. At this stage (if you did the New Business stage right) your business will be on track to grow mostly through word of mouth. Your marketing communications will shift from marketing yourself towards maintaining relationships with clients and colleagues. 


 At this stage, you'll likely find yourself, thinking about keeping your clients moving forward, hiring additional help or expanding your current offerings while not working yourself into the ground.  Horse business owners at this stage are typically more than ready to increase their focus on profitability and sustainability. 

What we most often provide established horse business owners with are strategic ways to improve your systems to increase profitability, keep attaining your career goals and prevent burnout

Barn Teams

While some horse professionals are solopreneurs, there are also those who have well developed teams. For example, a show barn that has a barn manager, trainer, assistant trainer and grooms or an equine therapy program that has a board of directors and multiple key volunteers. After working with many horse business owners over the years, we have found that it is critical that each and every person on “the team” is on the same page. When it comes to the customer experience, the integrity of the business and especially, the direction of the business your team needs to be 100% on board.

 In order to help you and your team maximize your collective abilities, we provide group memberships that enable you to join as a barn and have multiple log-ins so that you can both unify your team and assign tasks to your team members so that your business runs more smoothly and the stuff that keeps you up at night, actually gets done!  Please contact us directly to set up a team membership for you. 

All Equestrian Professional Members Get Access to:

Horse Business and Equestrian Sports Success

An expansive resource just for horse professionals

As a member you will gain immediate access to our complete article index, webinar library, custom calculators, downloads, checklists, templates, forum and more. Our contributors and speakers bring you top notch information and share their expert knowledge of the following fields - Horse Business Profitability, Equine Law, Horse Business Insurance, Accounting and Tax Laws, Equestrian Sports Performance, Sponsors and Syndicates, EAS Program Support, all types of Marketing (including Social Media), Stable Management, Career insights from well known, successful horse professionals and much more! We have a huge library of articles, webinars, tutorials, guides, checklists, forms. downloads, and custom horse business calculators for you to dive straight into as soon as you join.

Get what you need, when you need to, from wherever you want.

Our top rated horse business webinars

Our webinars receive high marks from horse professionals. Our average rating is 4.5 stars or higher. This is because we recruit top industry experts who provide relevant, actionable information. From equine law to digital marketing and from sports performance to profitability, we help you stay up-to-date and on track to keep your business and career moving forward! Easily attend from your phone or computer. As a Premium Member you'll gain access to our entire webinar library (100+ hours). Listen anytime, from any device.

Horse Business and Equestrian Sports Success
Horse Business and Equestrian Sports Success

Custom calculators, checklists and time savers

Custom Calculators and Spreadsheets
Our online calculators and spreadsheets are custom designed for horse business owners like you. You'll have what you need right at your fingertips. These tools are invaluable when you need to create a new plan or make an important decision. They'll help you with horse purchases and sales, barn budgets, employee costs, horse show planning, buying equipment, financial projections, marketing plan ROI (return on investment), and dozens of other need to knows- on-the-go! -

Workbooks and How-To Tutorials
The Equestrian Professional site is designed to help you take action! We remove roadblocks by providing you with step-by-step instructions and real horse world examples that help you understand important concepts and get things done while you learn. From performing a speedy profit analysis to writing a full fledged business and/or marketing plan, we've got you covered.

Customizable Forms, Cheat-sheets, and Checklists
If you are looking for help with policies, agreements, client progression plans, testimonial templates, letters, marketing materials, and customer satisfaction. You can use our downloadable tools "as is" or customize them to your specific needs.

Start-up Resources
We provide the help you need when starting a business or developing a new facility. Taking the leap is a big decision! Charting your path to success first, can make all the difference.

A supportive community of peers

Community is the heart of the horse business and Equestrian Professional. We know you are on-the-go and rarely have time or opportunity to engage with a community outside your current circle. Here on Equestrian Professional, you will find horse professionals from nearly every breed and discipline. This diversity provides a uniquely non-competitive space to gain different perspectives, inspiration, and solutions.

As a member you will be invited into our private forum - you can also connect with your colleagues and us on regular Co-working sessions, Live Q&A Office Hours, Quarterly Planning Calls and of course our highly rated Horse Business Webinars.

Horse Business and Equestrian Sports Success
Horse Business and Equestrian Sports Success

All in one solution

EQUESTRIAN PROFESSIONAL is an online utility and support system for horse professionals all members gain access to:

  • Our complete and ever-expanding article index.
  • Horse business calculators
  • Downloads, Checklists and Guides
  • Webinar and Course Library
  • Monthly Group Coaching Sessions Including our Popular QHBR (Quarterly Horse Business Review)
  • Priority Access to our Private Coaching and Consulting Packages.

...All of this and much more with EQUESTRIAN PROFESSIONAL

Real Horse Professionals, Real Business, Real Careers, Real Success

"The first Social Media Boot Camp changed the trajectory of our nonprofit!! Everyone should do it! -"

Horse Business and Equestrian Sports Success

Martha McNiel
Founder, DreamPower Horsemanship

30-Day, No-Questions-Asked, Money-Back Guarantee

Horse Business and Equestrian Sports Success

When you become a member of EQUESTRIAN PROFESSIONAL you are fully protected by our 100% Satisfaction Guarantee. If you don't feel like the site meets your needs and you decide you want to cancel any time within the next 30 days, just let us know and we'll send you a prompt refund.

The Time is Now to Start with EQUESTRIAN PROFESSIONAL!

If you're ready to make your life easier and take your horse business to the next level with EQUESTRIAN PROFESSIONAL, simply choose your payment option below and click the button to join us...

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Horse Business and Equestrian Sports Success

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Horse Business and Equestrian Sports Success